Channel Letters or Dimensional Letters: What’s Best for Your Sign?

2/4/2019

Signs A La Carte ( West Chester-PA- sign company) will help you decide what storefront sign using 3-dimensional letters is best for your building.

As a business owner, you’ve probably asked yourself what type of sign is best for your storefront. Nowadays, three-dimensional letters are almost everywhere—they have greater visibility, a professional appearance, and excellent versatility and illumination. Channel letters and dimensional letters are the best options for three-dimensional letters.

Signs A La Carte, your West Chester, PA sign company, will help you decide what storefront sign is best for your building.

Channel Letters
Channel letters are one of the most commonly requested signs for clothing stores, restaurants, jewelry stores, offices, supermarkets, and even schools. These building signs can be customized to represent any logo, message, or idea. The decorative sign is made of polycarbonate and aluminum and customized to fit your requirements, including color, size, letters and numbers, fonts, and symbols. The appearance of the sign is unlike a traditional lightbox. Channel letters are a modern and chic way to promote your brand.

The most important detail of channel letter signs is the illumination. They’re generally face-lit or reverse halo styles. Face-lit channel letters project light onto the front of the letters, while reverse halo-style letters project light out the back of the letters at night and are mounted on a raceway. Lighted signs attract your potential customers’ attention as they pass by your business.

Fortunately, if one letter is damaged, it’s easy to replace. Signs A La Carte doesn’t have to replace the entire sign, which can be pricey.

Dimensional Letters
Unlike channel letters, dimensional letters are illuminated by an exterior source that can be added later if desired. These exterior signs can be made with a variety of materials such as acrylic, painted foam, acrylic-faced foam, formed plastic or metal letters (brushed or unbrushed). They’re installed directly into the building’s facade. Signs A La Carte will guide you through the process of creating an eye-catching sign for your business.

Another advantage of dimensional letters is their versatility. They can be used inside the building or incorporated into a monument sign or a post and panel sign.

What’s Best for My Business?
Want to attract attention to your sign at night? Channel letters are your best option. If your business doesn’t require light at night, dimensional letters would be a better choice. At Signs A La Carte, we can help you select and install your dream sign on the front of your building. Both signs are great for promoting your brand.

Still unsure which letters to choose? All photos on this page, taken from one of the last jobs we completed, show the difference between channel letters, dimensional letters and other jobs we can do.

If you’re a new business owner or want to update your existing exterior signage, we can work with you to create a sign that suits your needs. Call Signs A La Carte at 484-464-0111.

Illuminated Storefront Signs